Integrity in Business

SPLEATS Value Creation Principles

SPLEATS is founded on a simple belief: long-term profitability is the result of disciplined standards, not the abandonment of them.

We do not select products based solely on their commercial velocity. We select products that elevate their category through ingredient integrity, responsible production, and ethical partnership. Financial performance follows from that foundation.

Our primary KPI is standards. Profitability is the outcome of maintaining them.

We reject the assumption that shortcuts are necessary to compete. Reducing ingredient quality, compressing producer margins, diluting formulations, or compromising welfare practices may improve short-term margins, but they erode trust and long-term brand value.

SPLEATS chooses to build value differently.

We prioritize long-term partnerships over opportunistic transactions. We seek sustainable margin structures that allow producers to maintain quality without compromise. We do not pressure suppliers to reformulate downward to meet arbitrary price points.

We believe that transparency strengthens commercial relationships. We communicate honestly about origin, formulation, and production systems. We avoid misleading marketing claims or artificial scarcity tactics designed to manipulate demand.

Elevating food standards requires discipline. Discipline may limit immediate opportunities. It also builds durable credibility.

Profit is not secondary. It is the consequence of doing the right things consistently.

SPLEATS measures success by the resilience of its partnerships, the integrity of its portfolio, and the trust of its stakeholders.

We believe business can be both principled and profitable. Not because principles are sacrificed for growth, but because growth is built on principles.